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What is Social Media Marketing and why do I need it?

The yellow pages, newspaper ads and thanks to tivo, even television commercials are going the way of the 8 track player, the milk man and the pony express. All of this before social media marketing.

Today if people want to find out information on a topic like – social media marketing, they go straight to the internet.  People have access to the internet in their home, their offices, in their car and in many cases even in their pockets.  People won’t be able to find you on the web without an effective social media marketing campaign. It’s no wonder goggle has over 2 hundred million look ups every single day.   With over 6 million look ups every month people are certainly looking up the products or services your company may have to offer.  If you’re not putting that information on line with an effective social media marketing strategy, who is? Your competition, that’s who!

There are tons of sights on line that are making it simple for the average user to get content on the internet. These sights are referred to as social media because they use media and since you’re interacting with so many people on these sites, they’re quite social. Starting to form an idea of what social media is now?

Some of the biggest challenges people have when trying to market their business through social media marketing channels is where to start, how to effectively use their time and how do they all work together.

Don’t tell anyone but here’s the big secret, there really are only 4 steps to social media marketing.

1. Find people. (Facebook-make friends) (Twitter-get followers) (LinkedIn-build contacts)

2. Give content. (Content people really want!)

3.  Capture their information. (User login or Email list to receive valuable goodies)

4. Stay in touch so you can offer your goods and services to them.

Here’s another breakthrough idea in social media marketing,  you do not make money with social media.  You herd it right, you don’t make money with social media, not one dime. You make money by doing business with people that know, like and trust you. Here’s the raw truth about social media marketing, people never buy what you are selling, they buy “you”.  If they don’t know like and trust you, you will not sell one thing to them. You market with social media to develop relationships with people so they will know, like and trust you.  Then and only then will they buy from you.

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